The Problem:
Pasta Masta is a high end pop-up restaurant that unfortunately customers are getting bored with because of their limited menu. Additionally, since Pasta Masta is a new restaurant, they want to attract new customers as well.
The Solution:
I designed a microsite that lets returning customers create their own pasta recipe and thus, have an extense menu. This microsite has a feature to share your recipe on social media and the best recipe will win free pasta for a year which allows new customers to get involved and get to know Pasta Masta’s gastronomic proposal.
Role: Creative Direction, Art Direction, Illustration, UI/UX Design
Credits: Music by Five Alarm
Tools: Illustrator, Invision, After Effects
Date: 2019